Get to top of Google 

Search engine optimisation, particularly optimising sites to gain top listings on Google is what every web site owner wants.  Obviously there is a great deal of competition all looking for that number 1 spot or at least a top 10 listing on Google and the other search engines.  The point is you can have the best looking and working website in the world but if your potential users are not able to find it, it can be a waste of money.

Gaining a top 10 listing on Google involves varied techniques both site side, (changes and additions to your actual website) and on the internet as a whole and the work should be carried out by your web designer or a professional Search Engine Optimisation company.

Geographical search terms such as ‘electricians in devon’ or ‘ solicitors in newton abbot’ can be achieved generally with only site side work.  The most important thing is to include the keywords you wish to come up for in the title of your home page, in the ‘meta’ description and keywords as well as in the body of your page both as headlines and in the text itself.  Ideally the keywords need to be at the beginning of each of these elements and also if possible repeated at the end of paragraphs.  It’s important to gain a balance between your content making sense and inclusion of the relevant keywords.  In addition you need a good level of text on your home page relevant to your services as a whole and you should avoid, ‘Entry’ pages that contain very little information or just images.  Images on pages should Alternative Text which ideally should contain your keywords and overall you should utilise every opportunity to include keywords in your page.  A list of towns and counties covered is a great way of improving rankings. Finally a site map should be produced and submitted to Google and your site should also be verified by Google.

Non geographically based search terms such as ‘cheap flights’ or ‘buy computer’ rarely can achieve top 10 rankings on Google through site side optimisation and can only be achieved through ‘Link Building’.  Link building is essentially adding links from other websites to your own.  What this does is increase the entry points on the internet into your website thus making it more popular, Google will rank you higher the more popular you are.  Ideally you should build at least 100 links with sites that are related to your own industry and then a further 100 – 200 links with any site that will accept a link.  Either way the link text needs to include the keyword/s you wish to come up for and your site needs to have been ‘site si8de’ optimised correctly first.